Marketing as a major has demonstrated what it means to be a strategic marketing professional, applying concepts of targeting/segmentation, best practices of branding, how to craft a brand's story, and what a successful marketing campaign looks like from its fruition to final product. I have evolved from core marketing theories like the "5 Cs," "4 Ps," and the marketing funnel and successfully employed them onto consulting projects and campaigns for current brands. Explore my most recent project below.